Framer is a publishing platform. Aegis is the authority-preservation layer.
A business can use Framer and still need Aegis. The question is not which logo wins. The question is whether the new site preserves the authority the old site earned and gives AI systems a clear source of truth.
These products sit at different layers.
Framer helps teams create, publish, and manage modern marketing sites. Aegis handles the authority work around a rebuild: what to preserve, what to redirect, what to structure, what to verify, and how to measure whether AI/search systems still understand the company.
| Dimension | Framer | Aegis |
|---|
| Core job | Build and publish modern websites visually. | Preserve and rebuild search and AI authority during a site transition. |
| Buyer | Design, marketing, startup, and web teams that need publishing speed. | Owners of stale, slow, hacked, or authority-sensitive sites that cannot afford a sloppy migration. |
| Output | A hosted website with CMS, pages, SEO controls, and collaboration workflow. | Route inventory, redirect map, metadata preservation, structured data, entity graph, llms.txt, sitemap, robots, and launch verification. |
| Best together | Framer can be the visual publishing layer. | Aegis can be the migration, schema, authority, and verification layer around it. |
Use Framer when
The team needs a cleaner site-building workflow and can manage the content, design, and publishing process inside Framer.
- Marketing needs to ship pages without developer handoff.
- The site is primarily a marketing surface, portfolio, or content hub.
- The team wants visual control, CMS pages, redirects, and built-in SEO controls.
Use Aegis when
The site already has rankings, backlinks, legacy URLs, content history, security concerns, or AI authority risk that should not be improvised during redesign.
- You are leaving WordPress or another CMS and cannot lose organic equity.
- The old site has been hacked, bloated, or structurally compromised.
- You need schema, entity graph, llms.txt, robots, sitemap, redirects, and launch checks handled as one system.
- You want to rerun Mythos after launch to measure whether AI visibility moved.
Next step
Built in Framer? Run the free Framer AEO Gap Check to see whether ChatGPT, Claude, and Gemini can explain the company behind the site.
Framer-aware resources
- Framer AEO Gap Check — Built or migrated a site in Framer? Run a free Mythos proof to see whether ChatGPT, Claude, and Gemini can explain, cite, and compare your company.
- Framer AEO Scanner vs Mythos — Compare Framer's AEO Scanner with Mythos: a quick site scan versus a founder-reviewed AI visibility audit across ChatGPT, Claude, and Gemini.
- Is Framer Good for AI Search Visibility? — Framer can support strong SEO and AI-readable site structure, but visibility depends on content clarity, schema, citations, and whether AI engines actually cite you.
- How to Add llms.txt and Schema to a Framer Site — A practical guide to llms.txt, JSON-LD schema, metadata, and AI-readable structure for Framer sites.
- Framer vs WordPress for SEO and AI Visibility — Compare Framer and WordPress for SEO, AEO, security, publishing workflows, schema, redirects, and authority preservation.
- Framer vs Custom React Site for Authority — Compare Framer and custom React/static sites for SEO, AI visibility, publishing control, schema, redirects, performance, and authority maintenance.
- Before Migrating WordPress to Framer: SEO Preservation Checklist — A pre-migration checklist for moving from WordPress to Framer without throwing away routes, redirects, metadata, structured data, or AI-readable authority.
- Framer SEO Audit Checklist for ChatGPT, Claude, and Gemini — A Framer SEO and AEO checklist for teams that want their site to be clear to Google, ChatGPT, Claude, Gemini, and other answer engines.
- The Framer AI Visibility Checklist — A practical Framer AI visibility checklist covering llms.txt, JSON-LD, metadata, service pages, comparison pages, citations, and Mythos proof testing.
Download the Framer AI Visibility Checklist.